PHOTO LEFT: Dawnaree Demrose, Pontiac Chamber of Commerce with speaker Shawne Duperon and Penny Shanks, Clarkston Area Chamber of Commerce.
Shawne Duperon
Romancing the Media
Build relationships first.
Listen to the media and find out what's important to them.
Suggest story ideas or angles that are important to the media--not just to yourself.
Remember it's not all about you! A long term relationship is rewarding when you listen to and understand the other person's point of view.
Developing a relationship begins by being a "go to" information source. Help them get their job done and they can help you get your job done!
"High energy."
"Great networking tips. This wasn't just about working with the media!"
"It keeps coming back to relationships. Why didn't I see that before?" |